Selling a home can be a challenging process on its own, but selling a unique or difficult property can be even more challenging. Homeowners in Atlanta who find themselves in this situation may feel overwhelmed and unsure of where to start. To help ease the process, we’ve compiled a list of 8 tips for selling a unique or difficult property in Atlanta.
Highlight the Property’s Unique Features
One of the best ways to sell a unique property is to highlight its unique features. Whether it’s a historic home, an unconventional layout, or a property with a stunning view, make sure to showcase what makes the property special. Consider hiring a professional photographer to capture the property’s unique features and use these photos in your marketing materials.
Price the Property Competitively
Pricing a unique property can be tricky. Homeowners may be tempted to price the property higher due to its uniqueness, but this can turn off potential buyers. On the other hand, pricing the property too low may result in leaving money on the table. Work with a real estate agent who has experience selling unique properties to determine a competitive price.
Consider Staging to Attract More Buyers
Staging a unique property can help potential buyers envision themselves living in the space. Consider hiring a professional stager who can highlight the property’s unique features while still keeping it neutral enough to appeal to a wide range of buyers.
Be Prepared for a Longer Sales Cycle
Selling a unique property may take longer than selling a more traditional property. Homeowners should be prepared for a longer sales cycle and be patient throughout the process. Work with a real estate agent who has experience selling unique properties to develop a realistic timeline.
Use Multiple Marketing Channels
When selling a unique property, it’s important to cast a wide net. Use multiple marketing channels to reach potential buyers, including social media, online listings, and print advertising. Consider targeting niche markets that may be interested in the property’s unique features.
Be Prepared to Educate Potential Buyers
When selling a unique property, potential buyers may have questions or concerns that aren’t typical for more traditional properties. Homeowners should be prepared to educate potential buyers on the property’s unique features and any potential challenges that come with them. You can also make it a point to highlight the unique features of the home.
Consider Offering Incentives
Offering incentives, such as covering closing costs or offering a home warranty, can help sweeten the deal for potential buyers. Work with a real estate agent who can guide you on which incentives may be most effective.
Work with a Real Estate Agent Who Has Experience Selling Unique Properties
Finally, it’s important to work with a real estate agent who has experience selling unique properties. They can provide valuable insights and guidance throughout the process, from pricing the property to marketing it effectively. Our team has sold properties of all shapes and sizes and can help you no matter what type of property you have.
Selling a unique or difficult property can be challenging, but with the right strategies in place, it’s possible to find the right buyer and close the deal. By highlighting the property’s unique features, pricing it competitively, and working with a real estate agent who has experience selling unique properties, homeowners in Atlanta can successfully sell their unique or difficult property with ease. If you have a burdensome, difficult, or simply unique property in Atlanta, reach out to our team to learn more about how we can help you! We have the marketing strategies and local Atlanta experience to help you get the job done. Reach out to us today to learn more! (404) 977-5054